On March 24th 2023, In a sea of blue, Bryden Pi announced the launch and addition of their new core value “We are Customer Obsessed” which signaled the organization’s commitment to embark on the journey of becoming intently focused on improving the customer experience and being accountable for ensuring that they always put the customer at the center of everything they do.
The launch of this new core value, is in direct alignment with the company’s new strategic direction to enable the organization to create differentiated experiences for customers, improve customer engagement and create optimal value for shareholders, staff, suppliers, customers and end-users in their key markets. In fact, the wheels were in motion for some time before this launch, as they embarked on a series of CX workshops in 2022 hosted by The Experience Company (EXCO) which truly set the foundation for this transition, which is expected to be seamless considering the organization has always been deeply committed to embodying their core values.
Hosted by radio personality Ancil “Blaze” Isaac, The afternoon was filled with excitement and inspiration and there were some key highlights. For the first time, the company announced the appointment of a Customer Experience Manager, a move that clearly demonstrates their commitment to CX Excellence. The roadmap for the future of the organization’s customer experience was presented and staff were treated to a skit by the local puppet Santana, staff testimonials and inspirational customer stories which no doubt left many staff members engaged, energized and excited to embark on this journey.