The Rice Up mission is to make healthy and balanced eating easy and most importantly very tasty!Light, crunchy and delicious. Our rice cakes are a versatile snack for any time of the day. RiceUP! Brown Rice Chips are made with wholegrain brown rice, gluten free, crunchy and incredibly delicious. These rpoducts are without preservatives, artificial colours or flavours giving you a brown rice sensation you'll love.