Bio‑Oil researches and develops specialist skincare products, using oil to achieve superior product performance. The brand is known as Bio‑Oil® in all countries other than Austria, Czech Republic, France, Germany, Slovakia and Switzerland where the name Bi-Oil® is used and in Japan where the name Bioil® is used. In 1987 Bio‑Oil pioneered using oil to help improve the appearance of scars and stretch marks. At the time almost every product on the shelf was either a cream or a lotion, and the product was met with much scepticism. Today the product is the world’s leading scar and stretch mark product. In 2010 Bio‑Oil set up a specialist laboratory dedicated to researching how oil could be used to treat other skin concerns. In 2018 an oil-based gel for dry skin was launched and in 2020 a scar and stretch mark product made from 100% natural oils was launched. In 2021 a high-oil body lotion was brought to market. Bio‑Oil focuses exclusively on research, with the selling and distribution of its products licensed to leading skincare companies around the world.