To develop, recommend and implement marketing plans and promotions and work closely with the Sales, Marketing, Promotions and Merchandising teams to facilitate the achievement of optimum brand equity, sales, quality, distribution, visibility, price, placement and promotion of the assigned brands to enhance the Company’s image as a preferred supplier in the Industry.
Major Responsibilities and Accountabilities:
Development and management of brand strategies, communications and marketing campaigns through creation of annual marketing plans, using various effective platforms to reach target customer in conjunction with the Group Product Manager.
Implement marketing plans, promotions, media and product launches for assigned brands to facilitate the achievement of the Company’s marketing objectives in conjunction with Group Product Manager.
Carry out market research, stay current and monitor market trends, competitive activities and conduct consumer insights, to identify opportunities and key issues and areas for investment.
Conduct brand sales analysis and use category insight to understand performance of brands, and report to senior managers ensuring the required corrective actions are developed and implemented by channel, to drive volume and profitability.
Achieve and monitor monthly sales and gross profit targets in keeping with brand objectives
Propose A&P spend allocation to Group Product Manager and manage approved A&P spend in line with budgeted, margin requirements and brand investment.
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Evaluate optimum distribution, visibility, price, placement and promotion of the assigned brands in all trade channels.
Prepare draft forecasts and budget proposals in collaboration with suppliers Group Product Manager, ensuring that all expenses are accounted for and tracked.
Conduct regular trade audits, monitoring existing brand portfolio, competitive activity, promotional trends and identify opportunities and areas for investment, including appropriate tactical initiatives to counteract such activity.
Monitor product expiration dates and damages of assigned brands at the Warehouse and on trade, and implement measures to keep expiries to a minimum.
Assist with inventory management – ICM forecasting – to ensure minimization of stock-outs, reduction in slow moving stock and liquidation of discontinued products and monitoring of expiry dates.
Be the liaison and work closely with Principals to manage brands in the market.
Create and disseminate tools needed for sales, promotions and merchandising team to launch/introduce products in line with road map.
Perform other related duties that may be required to enhance the operations of the Company.
Knowledge and Experience:
Bachelor’s Degree in Marketing / Business Management or related field.
A minimum of one (1) year similar experience in a FMCG Company
Or relevant combination of training and experience
Proficient in Microsoft Office applications
Understanding of marketing functions and current trends.
Possess creativity and ability to produce innovative ideas.
Excellent interpersonal, communication, negotiating, organizational and analytical skills
Must poses a properly maintained motor vehicle
Interested persons should submit their applications to:-
Deadline date for applications is February 12, 2021
Please put the subject of your email as, “Jr. Brand Manager”
All applications will be treated with the strictest confidence